Google, Look Out Behind You!
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ffff5387e-ecb5-4772-92f7-aefda0e8d9b4_260x285.jpeg)
I first wrote this for Techcrunch on Jan 26th 2012. At the time Mobile was not yet considered a threat to Google’s advertising franchise.
Editor’s note: Guest author Keith Teare is General Partner at his incubator Archimedes Labs and CEO of newly funded just.me. He was a co-founder of TechCrunch.
Google has been fighting the threat of Facebook for some ti…
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